Make Your Title Good

How to Write a Good Title – It’s The Most Important Part Of Your Blog Post

This post is part of the series Writing Good Blog Posts Series

Other posts in this series:

  1. How to Write a Good Title – It’s The Most Important Part Of Your Blog Post (Current)
  2. How Many Words Should A Blog Post Have?
  3. 6 Ways to Make Your Blog Posts Easy to Read

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Being a decent writer is essential if you want a blog. Your writing must not only be grammatically correct and free of misspelled words but also must be engaging and about topics that are interesting to your readers.

But did you realize that your title is even more important than the body of your blog post? Yes, it is absolutely THE most important part of your post. If your title isn’t on point, your reader won’t have interest and may never read your post. Imagine spending all that time writing a fantastic blog post just to have it fall flat because you didn’t spend any time on your title.

Always Be Truthful

You probably see it a lot, titles and headings that make you click but then you click out just as fast because the title didn’t accurately describe the content. Doesn’t that make you a little mad?

Readers hate to be lied to and “click bait” is one of the most infuriating things to come across. When you write your title, always, always, always tell the truth. Never ask your reader to click to something that isn’t accurately described in the title.

Short Is Good, Engaging Is Best

Keeping your titles short may help get the reader to click and read, but that’s not the only thing to keep in mind. Getting your reader to engage is more important than keeping the title short.

Anything that will make the reader stop, think and wonder will help pull them into the post. Ask a question or make a statement that is thought-provoking. Also adding numbers to your title makes them think about the content, e.g. The Top 7 Things…

Whenever you see titles that draw your attention, copy and paste them into a file to help you come up with your own ideas. This file is called a swipe file, not because you are “swiping” someone else’s titles but because you can swipe through them to help your brain create.

According to the Digital Marketer website (where I’m a member btw), the top three performing headlines include self-interest, curiosity, or and urgency/scarcity. It seems that most people can now see through those hype-filled headlines that seem to be over-the-top and simply want to know what the post is about.

Self-interest is the type of title you should use most. They basically tell what your post is about and speak to a benefit your reader will get by reading your post.

By using curiosity in your title, you basically do the exact opposite of the self-interest title. Instead of telling the reader what’s in the post, you pique the interest of the reader without giving away too much information. Be careful though, these titles can get old fast, so don’t overuse them.

Titles that use urgency or scarcity are some of the most powerful titles because it tells the reader they must act now. However, many readers will find your post long after the deadline, so these types of titles are best used when an email or social media post is also made to prompt the reader to act quickly.

Don’t Forget Your Keywords

Yoast Keywords are important, they are how the search engines find your posts, so don’t forget about them. However, I find it much easier to first write for the reader and then go back and strategically add my keywords.

I use the Yoast plugin on my WordPress blog to help me remember. The free version adds a section at the bottom of every post and tells you what you need to make the post SEO friendly. The title is the first place your keyword or keyword phrase should show up, and preferably at the beginning. Other places it should be used is in the first paragraph and in the meta description.

Just remember, your readers don’t care about your SEO and keywords, and your readers are the most important thing to focus on. After you have a good blog post, then you can add in keywords as long as the text still reads well.

Just Get A Few Blog Posts Done

All these tips are great but more importantly, you have to take action. When you first start your blog you won’t have much traffic anyway, so just get some posts done. As you write more and more, you’ll get better and better. Be sure to pay attention to which posts are read most and notice if it was something in your title that drew them in. Since all markets and niches are different, the tips and guidelines that resonates with your audience will be different than what other audiences like. Just get started, pay attention, and you will eventually get to know what works best for you.

This is the first in this series I’m calling, The Writing Good Blog Posts Series. Please come back for the next topic in a few days.

Lastly, if you’re interested in making money with a blog, be sure to check out The free 5 Day Blogging Crash Course by Pete and Heather Reese. They are expert bloggers that earn $30k a month and travel absolutely free from their blog. They really know their stuff and are the best help you can get on your way to earning money blogging.

TTYL,

Reba

This post is part of the series Writing Good Blog Posts Series

Other posts in this series:

  1. How to Write a Good Title – It’s The Most Important Part Of Your Blog Post (Current)
  2. How Many Words Should A Blog Post Have?
  3. 6 Ways to Make Your Blog Posts Easy to Read

 

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